23andMe “100% Nicole”

23andMe was giving twenty-five lucky folks an all expenses paid trip around the world based on their genetic ancestry results. We made this film to talk about it. Beyond that, the spot continued to run on a brand level to promote the ancestry arm of the business​, which ​focused​ ​not on researching deceased relatives, but ​on ​unearthing ​modern connection​s​ to heritage cultures​.