Samsung
“Unicorn Apocalypse”
To show that Samsung phones are good for work and for play, we highlighted Samsung's Enterprise-quality Technology through the story of a plucky group of App Developers and their new game. In one massive media buy, the spots aired consecutively during the Oscars, allowing viewers to follow Unicorn Apocalypse from conception to after the launch, when they pitch the game as a movie to the one and only Tim Burton.
A New Game Plan
All Business
Unicorn Group Play
Meeting with Tim
Here is some press on the campaign.
Adweek - Samsung and Grey Poupon's Oscars Ads Win on Twitter
Apple and Samsung go head-to-head at the Oscars
Hollywood Reporter
✎ Made at 72andSunny with Jack Jensen, Patrick Maravilla and Matt Heath.