OpenTable “V-Day PSA”
Valentine’s Day is the biggest dining holiday of the year. And, as most unintentionally flaky valentines know, planning is key. With the most restaurants of any booking app, OpenTable has a ton of data - data that comes in handy when you’re trying to score that perfect V-Day reservation. This year, we put that data to use in a series of urgent PSAs designed to help procrastinators fire up their OpenTable app and book.
We created 14 unique videos and released one a day leading up to Valentine’s Day.
Millenials
Sweet 4:30 Spot
Prix Fixe
500%
I forgot
To watch all fourteen videos, click here.
On OpenTable’s social media channels, the countdown served as an advent-style calendar building to the big day. VIewers were encouraged to follow OpenTable and tag their would-be date for a chance to win a hard-to-get dinner reservation and $400 towards dinner.
The countdown continued on OpenTable.com along with inspiration of where to book in the form of a list of the 100 Most Romantic Restaurants in America.
All fourteen videos and digital assets were shot in one day with a production budget of less than 200k.
✎ Made at Carmichael Lynch with Jane Taylor & Kelly Herring.